Behind the Brands Report Confirms That Corporations Will Never Be Cool

Photo by manwithface. Some rights reserved.

Photo by manwithface. Some rights reserved.

The human rights organization Oxfam International released a cool interactive report this month titled “Behind the Brands,” which gives a grim behind-the-logo peek at the shady ethics of such beloved international corporations as Coca-Cola, Mars, Nestle, Kellogg’s and Pepsi, among others. That these companies practice less-than-ideal business ethics should hardly come as a surprise to anyone, but Oxfam’s report lets you compare brands by assigning 0 – 10 scores in a number of green-related categories (land, women, farmers, workers, climate, transparency, water), and giving justification for each. You can compare company scorecards or look more closely at specific issues related to each of the categories for every company.

A quick survey of the site shows that Nestle (the snack moguls behind Crunch bars, Toll House cookies, and Hot Pockets) achieved the highest scores (a still-pretty-abysmal 38 out of 70), with Unilever and Coca-Cola following in the second and third spots. Associated British Foods, makers of Ovaltine and Twinings tea, received the lowest score (13 out of 70), and Oxfam accuses the corporation of not recognizing community land rights, not setting emissions targets for themselves or their suppliers, and having “zero commitment to reducing water use.” The site never goes too in-depth with specific figures, but the interface offers a nice, interactive and user-friendly experience that will hopefully encourage its readers to go deeper in their research.

One response to this post.

  1. […] Green Mien: Behind the Brands Report Confirms That Corporations Will Never Be Cool – The human rights organization Oxfam International released a cool interactive report this […]

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